How does one sustain success in the high-end segment for building supply? Gavin Advertising president Mandy Arnold wrote an article in the September 2013 issue of Window & Door, the premier trade publication for the building supply industry.

“We live in a cluttered market,” Arnold writes, “and in the world of marketing any brand, ‘repetition, repetition, repetition’ is your only silver bullet. Before you can repeat, however, you need to know what it is you are saying.”

Read the full article from Window & Door.