Now that we’ve given you the low-down on gaining and keeping social media followers, it’s time to get to the nitty gritty of social media marketing.

In today’s world, individuals are constantly connected to social media. Does this mean you should sign up for every social media platform from Facebook to Snapchat? Absolutely not. Though your target audience may be on a variety of sites, when it comes to social media marketing, it’s not necessarily one size fits all.

Regardless of the social media path you choose, you should first ask yourself a few questions:

  • Who is my audience? Which social media outlets are they likely to use most?
  • Am I able to create compelling content for the platforms being chosen?
  • Do I have the resources to manage social media platforms effectively?

Additionally, marketing consultant Ranya Barakat outlines the importance of listing the reasons and goals behind using social media and ensuring you have time set aside to dedicate to posting.

Now, an introduction.