Do know where your customers are right now? What are they doing? Better yet, do you know what they are looking at? These questions are harder to answer than they may appear.

Social media today has so many uses and applications that we couldn’t possibly be able to use them all, at least not effectively. This may not be a bad thing for companies and businesses on a budget that are looking to grasp their customers’ attention.

In the craze of social media, there is such a thing as over-posting and some could say that it is an epidemic. Words without meaning or engagement are simply that: words. Trying to reach your target on every social media platform or channel has proven to not be as effective as providing a solid and engaging post on a few platforms, more importantly, those with which your customers interact with the most.

A recent study was done between April 30 and July 28, 2013 to investigate the ideal day of the week for companies to post on Facebook and Twitter in order to maximize their customer reach and engagement. Much of this, of course, relies on the actual content of these posts because it doesn’t take a social media expert to understand that a non-engaging post will warrant no engagement. So provided that these posts are in fact interactive and attention grabbing, the study found that there are times of the week that result in higher “Engagement Rates” than others.

The study showed that respective Page admins prefer to post from Tuesday to Friday, while they often refrain from posting on the weekends. As a company, you must be realistic with your expectations and must clearly define what your exact social media goals are. For example, if maximizing your reach is the priority then there will be a different implementation plan and posting strategy than if the priority is customer engagement. An additional discovery of this study showed that low social media traffic typically translates into more interactions, such as Likes, Comments, and Shares.
tweet-ratio-1
A similar study was conducted for Twitter between April 1 and July 2, 2013 and found contradicting results from those of the Facebook study. For Twitter, it seems that brands get the most bang for their buck by posting on Saturdays. Though, there is obviously a lower amount of tweets on that day, the Engagement Rates are through the roof! This may be due to the fact that brands neglect Saturdays and Sundays as a communications opportunity. It also could be because Twitter traffic is lower over the weekend, followers have fewer tweets to wade through making it more likely that they engage with the few that they see.
day-posts
If you have a good message, share it. But before you do, dive deep into your customers’ lives, learn their online behavior, and get more bang for you social media bucks!

Do know where your customers are right now? What are they doing? Better yet, do you know what they are looking at? These questions are harder to answer than they may appear.

Social media today has so many uses and applications that we couldn’t possibly be able to use them all, at least not effectively. This may not be a bad thing for companies and businesses on a budget that are looking to grasp their customers’ attention.

In the craze of social media, there is such a thing as over-posting and some could say that it is an epidemic. Words without meaning or engagement are simply that: words. Trying to reach your target on every social media platform or channel has proven to not be as effective as providing a solid and engaging post on a few platforms, more importantly, those with which your customers interact with the most.

A recent study was done between April 30 and July 28, 2013 to investigate the ideal day of the week for companies to post on Facebook and Twitter in order to maximize their customer reach and engagement. Much of this, of course, relies on the actual content of these posts because it doesn’t take a social media expert to understand that a non-engaging post will warrant no engagement. So provided that these posts are in fact interactive and attention grabbing, the study found that there are times of the week that result in higher “Engagement Rates” than others.

The study showed that respective Page admins prefer to post from Tuesday to Friday, while they often refrain from posting on the weekends. As a company, you must be realistic with your expectations and must clearly define what your exact social media goals are. For example, if maximizing your reach is the priority then there will be a different implementation plan and posting strategy than if the priority is customer engagement. An additional discovery of this study showed that low social media traffic typically translates into more interactions, such as Likes, Comments, and Shares.

A similar study was conducted for Twitter between April 1 and July 2, 2013 and found contradicting results from those of the Facebook study. For Twitter, it seems that brands get the most bang for their buck by posting on Saturdays. Though, there is obviously a lower amount of tweets on that day, the Engagement Rates are through the roof! This may be due to the fact that brands neglect Saturdays and Sundays as a communications opportunity. It also could be because Twitter traffic is lower over the weekend, followers have fewer tweets to wade through making it more likely that they engage with the few that they see.

If you have a good message, share it. But before you do, dive deep into your customers’ lives, learn their online behavior, and get more bang for you social media bucks!