Subtle, but rooted in reason. After five years, we wanted a logo that best reflected our comprehensive offering as a digitally-minded public relations and marketing agency serving York, Lancaster, Harrisburg and beyond.

Want a sneak peek behind the scenes at our process? The creative team shared inspiration, sketches and those that didn’t make the cut.

hand-drawing-new-logo

Initial sketches from the 3 designers.

not-chosen

Sketches then become more realized with color.

choosing-a-new-logo

The team then compares all the new concepts.

gavin-blocks

Each department now sports their own logo.

new-gavin-logo

We chose this logo because it offered more design flexibility and could be implemented effectively across digital platforms.