Subtle, but rooted in reason. After five years, we wanted a logo that best reflected our comprehensive offering as a digitally-minded public relations and marketing agency serving York, Lancaster, Harrisburg and beyond.
Want a sneak peek behind the scenes at our process? The creative team shared inspiration, sketches and those that didn’t make the cut.
Initial sketches from the 3 designers.
Sketches then become more realized with color.
The team then compares all the new concepts.
Each department now sports their own logo.
We chose this logo because it offered more design flexibility and could be implemented effectively across digital platforms.