PA Fish & Boat Commissiongavinadmin2020-02-06T13:10:31-04:00
The PA Fish and Boat Commission, faced with decreased market awareness and licenses, turned to Gavin to produce a robust digital and market awareness campaign.
Having managed digital buys for PA Fish and Boat ongoing, Gavin was turned to when the Commission needed to review market messaging to advance its market presence and audience reach.
Working with the Commission, we developed a go-to-market strategy supporting development of new audiences, including women and Spanish-speaking audiences, and key geographies of growth opportunity with close proximity to waterways.
Gavin crafted messaging and creative by audience segment and rolled out precisely targeted digital strategies, including testing creative and messaging for a final strategy development for a statewide rollout.