As branding strategists, we’re often asked, “How do you build a great brand?”

It’s closely followed by “How can we get our employees to buy into our great brand?”

The answer is what our agency was founded on: A great brand originates from a place of truth.

When we opened Gavin, we launched with a clear mission of being devoted to truth in branding and driving action. Truth in branding is focused on precisely pinpointing each client’s truth and empowering their team to embrace who they are as an organization, without distraction or apology.

The healthiest brands are reinforced through brand-driven leadership. Brand truly is a top-down effort. If those who lead your team lack an understanding of your brand vision, core values and how to live the brand experience each and every day through leadership, your brand will end up lack-luster.