The Story

Take Control HIV is a campaign designed to shift perception, motivate preventative action and encourage treatment of HIV. Eradicating misconceptions and stigmas around HIV and encouraging those living with the virus to keep up with medical treatments to live more in the moment and be more of themselves, unapologetically is one of the central goals of the campaign. Experience Take Control HIV at TakeControlHIV.com.

What We Did

This campaign was to provide outreach and resources for community members whose lives have been impacted by HIV. This campaign was run across several platforms (including Grindr, Snapchat, Pornhub, Instagram) and resulted in over 17 million impressions and over 48 thousand clicks. Pornhub being the top Ad with 11 million impressions and over 9 thousand clicks.

Results

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Impressions on Grindr

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Clicks on Grindr

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CTR on Grindr

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Impressions on Pornhub

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Clicks on Pornhub

$0

CPC on Pornhub

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CTR on Pornhub

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