The Story

Pennsylvania’s HealthWoman Program has been providing free or low-cost mammograms and PAP tests for many years, however the number of women utilizing the program was insufficient for the number of women eligible.

Based on research around pain points preventing women from using this service, Gavin focused on spreading awareness of the HealthyWoman Program. Gavin created a strong emotional and visual campaign that would empower and educate women to take charge of their own health and no longer live in worry and uncertainty.

What We Did

healthy women ipad site mockup

Results

0%
INCREASE

in cervical and breast cancer
screenings (FY 2016-2017)

$0
TOTAL REIMBURSEMENT

from cervical and breast cancer
screenings

0
IMPRESSIONS

secured on social media and
website during campaign

0
ENGAGEMENTS

driven on social media and
website during campaign

0
TOTAL

number of conversions

“In recent years, [the HealthyWoman program] had been seeing a decline in patient enrollment. To combat this, FHCCP knew it not only needed to increase their numbers but also update the face of the program. Through implementation of an innovative, digitally focused approach, our campaign results were remarkable. In just a short five months, our client enrollment increased and, in comparing to previous years, more than doubled.”

– Kacey Schneider
Former Director of Special Programs at
Family Health Council of Central Pennsylvania

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