Pennsylvania’s HealthyWoman Program has been providing free or low-cost mammograms and PAP tests for many years, however the number of women utilizing the program was insufficient for the number of women eligible.
Based on research around pain points preventing women from using this service, Gavin focused on spreading awareness of the HealthyWoman Program. Gavin created a strong emotional and visual campaign that would empower and educate women to take charge of their own health and no longer live in worry and uncertainty.
What We Did
Social media marketing
Email marketing strategy
Bilingual marketing toolkit
in cervical and breast cancer screenings (FY 2016-2017)
from cervical and breast cancer screenings
secured on social media and website during campaign
driven on social media and website during campaign
number of conversions
“In recent years, [the HealthyWoman program] had been seeing a decline in patient enrollment. To combat this, FHCCP knew it not only needed to increase their numbers but also update the face of the program. Through implementation of an innovative, digitally focused approach, our campaign results were remarkable. In just a short five months, our client enrollment increased and, in comparing to previous years, more than doubled.”
– Kacey Schneider
Former Director of Special Programs at
Family Health Council of Central Pennsylvania