The W³ Awards is an international awards program honoring a range of agencies, from small firms to Fortune 500 companies, for their work within outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps and Social Content. In honoring the best of the Web, the W³ Awards is the first major Web competition to be accessible to large and small agencies.
“Our integrated marketing and creative teams work hard to lead the way and influence behavior in a complex media market by developing responsive sites that consistently engage users and drive action,” said Tracey Johnston, director of accounts at Gavin. “Receiving not one, but two Silver W³ Awards proves that our team can compete with agencies up and down the East Coast.”
Gavin worked with Kunzler to redevelop its website navigation and create appetizing recipe photos on the homepage to create an overall more engaging user experience. With the goal of reinforcing brand recognition, the team showcased Kunzler products in their original packaging on the product pages and created an interactive map to show customers where to buy Kunzler products, in addition to displaying nutritional information to accommodate customers with special dietary needs.
These efforts, paired with a successful social media campaign, resulted in a 56 percent increase in organic traffic to the website, eliminated over 3,000 crawl errors and raised the Domain Authority by six points, all within a month of launching the new website.