Mandy Arnold Talks Managing COVID-19 Crisis for Clients

No industry has been immune to the COVID-19 pandemic. This crisis has forced companies and non-profit organizations to adjust operations and pivot how they are communicating those changes to their target audiences. How companies react now will help them in the long run.

Managing crises across all industries is what Gavin does. Our crisis communications strategies go beyond responses to what is happening and focus on messaging that will help brands get through it and properly plan for the future.

Gavin President/CEO Mandy Arnold recently spoke with the Central Penn Business Journal about how Gavin is actively supporting clients with crisis communications during COVID-19.

“Everyone is in the same circumstance so you won’t be judged for being in this crisis,” Arnold said. “You will be judged for how you communicated and your behaviors through it.”

Read the full article here.