I was recently interviewed by AMA Baltimore about my thoughts on this past spring’s Cinnamon Toast Crunch shrimp-gate and the larger topic of crisis communications. As I logged off the Zoom interview, I thought a bit more about our role in this industry and how we assist our clients at risk of losing business, marring reputations, and/or hurting their stakeholders.

No matter the organization, crisis is going to happen whether it is related to product tampering, cybersecurity, physical threats, health scares, or something industry-specific. It’s how organizations maneuver and mitigate the situation that matters. Planned internal and external processes and communication is key to preventing further chaos.

Our PR department recently presented this information to the Pennsylvania Association of Community Health Centers. Listen to the full webinar to learn more about the value of crisis communications planning.