Central Pa. (May 7, 2014) – Gavin Advertising has won two Gold Hermes Creative Awards, internationally recognized awards that honor the best work of messengers and creators of traditional and emerging media from around the world.
Gavin won Gold Hermes Creative Awards in the categories of Website Overall/Business to Consumer for redesigning the S&E Building Materials website, and Integrated Marketing/Company Branding for rebranding TrueNorth Wellness Services. The team also received an honorable mention in the Communication Campaign category for work done on the Like Us; Love Furballs campaign for MINI of Baltimore.
“We’re ecstatic about winning two Gold Hermes Creative Awards and an Hermes Creative Award honorable mention,” said Mandy Arnold, president of Gavin Advertising. “The projects reflect our strategy of inventive solutions that drive action and support our clients’ ambitious goals.”
Gavin worked with TrueNorth Wellness Services, formerly Adams-Hanover Counseling Services, to rebrand the company and position it as a leader in behavioral health care, focused on overall wellness and inspiring healthy living. The rebrand included a new name, an updated mission statement, core brand values and message pillars, and a brand standards guide, in addition to a public relations campaign to launch the new brand.
Gavin used the brand standards it set for S&E Building Materials to completely redesign its website. In addition to the website design, Gavin shot all the site’s photography and wrote the copy to reflect S&E Building Materials’ unique offerings. The new website incorporates all of the brand standards explained in the standards guide and allows customers to easily learn about S&E and its services online.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials, programs and emerging technologies. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.