Downtown York advertising agency expands its client portfolio in Baltimore
York, PA (14 February 2013) – Gavin™ Advertising, a full service advertising, marketing and public relations agency, devoted to truth in branding and driving action, is pleased to announce a new client relationship with MINI of Baltimore, an Owings Mills new and used MINI dealer with sales, service, parts and financing. MINI conducted an agency review in December 2012 and selected Gavin as their new Agency of Record.
“Our team was looking for a creative shop that could bring new thinking and fresh approaches to engaging our target audiences and driving sales for our dealership in the Baltimore-metro market and beyond,” said Alison Cohen, General Manager of MINI of Baltimore. “After working with Gavin for our first two months, we’ve already garnered social media buzz, media coverage, launched new exciting creative and can’t wait to roll out several guerrilla marketing campaigns their team has developed around the unique MINI of Baltimore experience and above and beyond service.”
As the agency of record, Gavin oversees all campaign and creative development, web and interactive, media buys, social media and public relations strategy and sales marketing and advertising. The current campaign, Like Us; Love Furballs, includes an extensive social media and public relations campaign combined with traditional media approaches to raise consumer engagement while raising funds for the Baltimore Humane Society (http://www.facebook.com/minibaltimore). This campaign will lead into a series of campaigns to drive MINI of Baltimore customer evangelism and potential customer demand.
“Our team has quickly earned a reputation for developing unique and engaging approaches that drive awareness, trust and ultimately intent to purchase—that’s what makes us different. The way we think is based on driving action for our clients, founded on each client’s truth in branding,” said Mandy Arnold, president of Gavin Advertising. “We are so very thrilled to be working with MINI of Baltimore. The next sets of campaigns are going to surprise, motivate and get people seeing themselves in a new MINI from MINI of Baltimore.”
Gavin Advertising launched in the fall of 2011 and has already made a splash locally and nationally, including being featured in Advertising Age, the advertising industry’s go-to resource, for “smart growth” at just 10 months old and being named a 2012 Emerging Business of the Year finalist by the Central Pennsylvania Business Journal at 12 months old. Gavin services clients throughout the region and across the United States in various industries, including healthcare, consumer packaged goods, education, utilities, building supply, economic development and tourism.
Gavin™ Advertising is a full service advertising, marketing and public relations agency devoted to truth in branding and driving action. Founded by Mandy Arnold, Gavin™ is based in Downtown York, PA and services clients all over the United States. Gavin has been featured in Advertising Age, the advertising industry’s go-to resource, for “smart growth” and named a 2012 Emerging Business of the Year finalist by the Central Pennsylvania Business Journal. For more information on Gavin, visit www.evolving-influence.com. Read Gavin in the Hall, Gavin’s blog by visiting www.gavinblog.com. Follow Gavin on Facebook at www.facebook.com/GavinAdvertising; on Twitter at @GavinAdv; and on LinkedIn by searching for Gavin Advertising under “companies.”