“Gone are the days when convenience stores offered little more than stale hot dogs under a heat lamp, a six pack and a pack of smokes,” or so surmised a recent article from the York Dispatch.

As C-stores recognize the market opportunity, Gavin CEO Mandy Arnold shared her expertise on trends in advertising and marketing tactics for convenience stores both locally and across the United States.

“Mobile advertising; geo-fencing, which tracks a mobile user’s location and enables advertising companies to tag smartphones with targeted messages to consumers; and app-integrated advertising also are being used to reach customers based on their location, search habits and general behavior,” Arnold said.

Read the full article from the York Dispatch.