York Country Day Schoolgavinadmin2020-02-06T11:24:11-04:00
Facing a competitive educational landscape, York Country Day School realized it had a perception issue that was hindering its growth and ability to attract and retain students. With the market seeing an increase in educational options, York Country Day School enlisted Gavin to conduct market research on local parents to dig into the realities of its brand perception.
Our efforts helped the school achieve a complete repositioning with a unified voice, and a new approach to effective communications that resulted in increased inquiries and enrollment in just 24 months.
What We Did
Focus Groups/Market Research
Marketing and Communications Plan
increase in open house attendance in 12 months
impressions on social media in 24 months
increase in enrollment inquiries in 24 months
“Gavin Advertising has helped our team implement best practices and unique engagement opportunities for our marketing efforts, as well as offering valuable insights and recommendations for our digital approaches. These enhancements have helped us reach our goals and made us significantly more relevant in a more competitive education market. Their expertise in understanding our audience of parents, students, staff and the community continues to guide our school to success in an ever- changing era of digital communication.”
Nathaniel W. Coffman, Ed.D. Former Head of School, York Country Day School