Consumer behaviors and purchasing habits are constantly changing. Spending continues to move more online and decisions are being made across a growing number of digital platforms. In this episode, Gavin’s Director of Digital Services, Jason T. Altland, talks about the agency’s layered approach to digital marketing strategy and reaching today’s consumer, the impact of design and public relations efforts on digital services and trends on the horizon.
Jason is a veteran in the user experience, E-commerce, software development, and web hosting space with over 18-years of experience. Recently Jason has led an Omni-Channel project team for The Bon-Ton Stores. Previously Jason had worked for Comcast for over a decade. Jason currently leads the efforts on design/development of new contents ranging from new sites to PPC campaigns. Jason holds an Associate degree in Computer Science as well as MCP, MCDBA, and MCSE certifications from Microsoft.