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A well-built site that drives sales is about much more than product beauty shots — even when it comes to bacon. That’s why, in working with Lancaster-based Kunzler & Company Inc to re-design its website, we crafted a strategy based on customer needs. A great user experience was at the top of the “must-haves” list, with easy access to nutritional information, where to buy, and recipe ideas that nearly doubled traffic within four weeks of the site’s launch.

We took an integrated approach and created a public relations campaign post-launch. Consumers were enticed to return by providing relevant content that appeals to the user, including a social media campaign called “Bacon Love Photo Contest” to engage the vast audience of bacon-lovers using a hashtag of #baconlovephoto. By integrating a digital and social strategy, we reinforced Kunzler’s newly established look and help expand their audience.

What We Did

kunzler mobile site

Results

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increase in page views
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increase in website sessions
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increase in website users
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crawl errors from website

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