A well-built site that drives sales is about much more than product beauty shots — even when it comes to bacon. That’s why, in working with Lancaster-based Kunzler & Company Inc to re-design its website, we crafted a strategy based on customer needs. A great user experience was at the top of the “must-haves” list, with easy access to nutritional information, where to buy, and recipe ideas that nearly doubled traffic within four weeks of the site’s launch.
We took an integrated approach and created a public relations campaign post-launch. Consumers were enticed to return by providing relevant content that appeals to the user, including a social media campaign called “Bacon Love Photo Contest” to engage the vast audience of bacon-lovers using a hashtag of #baconlovephoto. By integrating a digital and social strategy, we reinforced Kunzler’s newly established look and help expand their audience.
What We Did
Redefined the User Experience
Overhauled Social Media Integration
Expanded the Recipes section and Added Sharing Capabilities
Expanded the Products Pages
Optimized the Site for Search
Created a Where-to-Buy Integrated Map
Launched a Promotional Campaign to Promote the New Site