In our industry, trends change constantly — all reflective of consumer behavior and how companies can best drive action and sales among their target audiences.
President Mandy Arnold spoke with Central Penn Business Journal on why billboards are still thriving despite available alternatives, and how they can support a broader campaign.
One snippet of advice?
“Arnold said billboards are particularly effective for highly visual products that people are already thinking of purchasing in the back of their heads, such as food or an engagement ring. Unless they are for a retail businesses seeking to direct a client to a specific store location, they are best used as part of a larger media mix.”