As mergers and acquisitions continue to be a strategy for many companies to gain market share, acquire talent and expand offerings, it’s important for the decision-makers behind the scenes to plan an effective communications strategy to guide the organization through planned change.

Gavin CEO Mandy Arnold shared her expertise with Central Penn Business Journal on the vital role that communications play in the M&A process. The key takeaway? Your communications team should have a seat at the table, from the very beginning.

Read the full article from CPBJ.