The COVID-19 pandemic has forced rapid fire changes in how brands communicate with the public and their employees. Gavin’s team of communications and public relations strategists has advised clients on how to pivot brand messaging during this crisis and proactively communicate operational changes with their workforce and customers. In this episode, we talk with Gavin President/CEO Mandy Arnold and Director of Public Relations Kim Myers about the history of crisis communications, how marketing and communications strategies have evolved during this pandemic to address shifting consumer habits and how companies adapted to digital tools under stay-at-home orders. We also discuss the rising demand for public relations services and how Gavin has been strategically growing to meet those needs. Note: This episode was recorded remotely during the COVID-19 pandemic.
Mandy Arnold has more than 20 years of senior-level market strategy and brand communications experience. She opened Gavin, leading boutique branding and communications agency serving regional and national clients, in 2011. Since then, the York-based boutique agency has grown to more than 20 people with offices in York, Harrisburg and Lancaster.
Kim Myers joined the Gavin team in May as the agency’s first Director of Public Relations. She has nearly 20 years of public relations experience across both B2B and B2C industries, including more than 11 years of agency experience with firms based in New York City. Kim’s expertise includes all facets of corporate communications overseeing domestic and international media relations, strategy and content development, executive communications, crisis communications and thought leadership.