new standard logo

Custom engineering and manufacturing leader New Standard Corporation needed an effective website as robust as its offerings. New Standard caters to a variety of core customer segments throughout the manufacturing channel. Gavin guided the company through strategic review of website goals to develop a clutter-free, segmented user experience that motivated new customer inquiry flow and complimented current customer cross-selling.

Equally as important to New Standard was a user-friendly employee portal to ensure greater communications, staff efficacy and team information sharing efficiency. Gavin developed an easy-to-manage custom employee portal built around internal communication processes and executive level goals for employee engagement.

Gavin continues to support New Standard on various marketing needs.

What We Did


Mobile-Optimized Website

Robust and Secure Employee Portal

Sales and Service Messaging

Segmentation by Customer Need and Service

Improved Site Performance and User Experience

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