new standard logo

Custom engineering and manufacturing leader New Standard Corporation needed an effective website as robust as its offerings. New Standard caters to a variety of core customer segments throughout the manufacturing channel. Gavin guided the company through strategic review of website goals to develop a clutter-free, segmented user experience that motivated new customer inquiry flow and complimented current customer cross-selling.

Equally as important to New Standard was a user-friendly employee portal to ensure greater communications, staff efficacy and team information sharing efficiency. Gavin developed an easy-to-manage custom employee portal built around internal communication processes and executive level goals for employee engagement.

Gavin continues to support New Standard on various marketing needs.

What We Did

Results

Mobile-Optimized Website

Robust and Secure Employee Portal

Sales and Service Messaging

Segmentation by Customer Need and Service

Improved Site Performance and User Experience

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