There are tons of ways to drive traffic to your website whether that be through social media, paid search or relying on search engine optimization to help you out organically. Getting users there is one thing but keeping them there is a whole other piece of puzzle. Here are a few ways you can mix things up and create a new website design or incorporate other web elements to increase your SEO strategy.
Implement Large/Full Screen Navigation Panels
Web design trends are always changing and adapting to produce a more user-friendly outcome. Easily accessible websites make everyone’s life easier including potential customers or clients. Large menus ease navigation throughout the website as it takes up the full screen and gives the user nothing else to focus on but their next move. The menu doesn’t disappear if you slightly move off of it and creates space for more options to move throughout the site. Don’t try to cram all your navigation into one tiny panel, give the website visitor some room to breathe.
Incorporate Video Content
Video content is still king as it is projected that it will account for 82% of IP traffic by 2022. Including videos on your website “above the fold” can create an interest in your product or service that a static image could not do by itself. There’s an incredible amount of opportunity with video to show a product or service in action. Sometimes seeing is believing and hopefully believing will turn into increased conversions.
Develop Creative Landing Pages
Sometimes too much information can hurt you. While it’s great to have a good amount of information about who you are and what you do on your homepage, you can only go into so much detail without someone losing interest. Split up all that information with individual landing pages. Doing this can also increase web conversions, mix up your SEO strategy and boost your Google Ads Ad Quality Score. Landing pages are worth the time and development. They will always continue to stay relevant.
Think About Increased Security
Securing your website is a must in 2019. In October of 2017, encrypted web traffic accounted for 50% of all traffic from around the world. Users shouldn’t visit your site and feel uneasy about making a purchase or giving out their information. With more and more news stories breaking every day of cybersecurity breeches, it is obvious that individuals are more concerned about their internet safety than ever before. Stay ahead of the hackers and risks to your cyber security and develop a plan to defend against these attacks.
Be Aware of Page Load Speed
Having a fast load speed to your website is a trend that isn’t going to go away anytime soon. It should make the list of top web trends every year. Load speed is an essential part of user experience and lends it’s hand to a successful SEO strategy to better reach your online market. Don’t let your users wait around for the content on your site because it’s simple – they won’t. Google investigated load times and increased bounce rate. If your landing page takes between one to three seconds to load the probability that a user will exit your page increases 32%. If that landing page takes between one to ten seconds to load, the probability of a user exiting increases to a whopping 123%. If you haven’t been thinking about trying to get your website to load a little faster this year, you should probably start.