The media landscape continues to evolve amid large corporate mergers and the dramatic rise in digital, mobile and social channels. Cathy Hirko has seen this shift firsthand, having worked in a variety of local newsrooms and business-to-business media companies for the past 25 years. In this episode, we talk about the digital consumption of news, reaching your target audience through new mediums and the future of traditional media companies.

Cathy Hirko has 25 years of experience working in newsrooms and publications, including the last 17 years managing and coaching media teams across Central Pennsylvania. She is currently the associate publisher and editorial director of the Central Penn Business Journal and Central Penn Parent, based in Harrisburg, and Lehigh Valley Business, based in Bethlehem.